Marwar, founded in 2022 by ArchiRaj Keyal, is a luxury bridal house built upon more than fifteen years of extensive cultural and craft-driven work based on the legacy of the Keyal family tradition of artisan preservation.

Long before it became a label, Marwar emerged in Nagaur, Rajasthan, where the family-run NGO worked extensively with rural women artisans to maintain traditional Indian hand embroidery, textile weaving, and Marwari royal craft.

Today, more than 700 rural women artisans form the heart of the house, continuing the legacy of handmade Indian bridal wear.

Each Marwar creation follows a meticulous multi-city artisanal journey, vegetable dyeing in Jodhpur, intricate handcrafting in Nagaur, and final refinement in New Delhi.

Creative revivalist founder ArchiRaj Keyal draws from his own 200 year old family textile archives, and every Marwar creation is envisioned as a museum-worthy heritage object, handmade with heirloom intent.

Marwar stands for heritage over fashion. We do not create fast fashion or mass production. We create heirlooms, garments that carry craftsmanship, history, and identity. It is heritage, identity, and legacy worn with pride by the bride who understands that true luxury is timeless.

Follow our journey on @marwarcouture for glimpses of real brides, stories, and the artistry behind modern Indian bridal heritage.